American Heart Association sponsorship
Circle sold the sponsorship on May 1st and dedicated June as American Heart Month - so it was a very quick turnaround. Wrote liners and vignettes for a four-week sponsorship - week one highlighted Women’s Health, week two, Stroke, followed by CPR, and the final week covered the need for additional funding towards research. From conceptualizing the ‘Did you know?’ GFX, to picking artists and writing tailored scripts, we created 15 pieces (30sec and 60sec).