“The rise of tailgating and a heightened social media presence has created a runway for students to express their style through game-day looks. This created a need for on-trend collegiate gear, that the market was not providing; opening up the doors for Recess Apparel.”

Over the course of two shoots, content was gathered for Recess Apparel ‘Game Day’ and ‘Boutique’ brands. Capturing the aesthetic of the brand by highlighting the details in the pieces, Recess includes trendy every day fashion in their boutique line along with out-of-the-box game day gear for every school.

Below highlights both brands through photography and presents a collection of short sizzle videos for Game Day.